Available courses

How to Shoot Engaging Video on your Smartphone

“Almost anything can be justified as a style of filmmaking if it works.” Doug Liman

Videos are crucial to media these days, yet businesses are not using it to the fullest extent. With many people having smartphones and the quality of smartphones improving, why not shoot video on them. Over this course we will explore the equipment needed to make a great video on any smartphone, how to promote business through video and how to know what footage to film.

Making a Podcast

“When the whole world is silent, even one voice becomes powerful” Malala Yousafzai

If you want to find a fun new, creative way to promote your business, making a podcast could be just the medium you are looking for. Although a one way communication, podcasts are great for engaging with customers. Through 7 modules you will look into the behind the scenes of podcast making.

Crafting Incredible Feature Articles

“Start writing, no matter what. The water does not flow until the faucet is turned on.” Louis L’Amour

If you want your story to resonate and move people, this is your course. We will help you to make your writing alluring and vivid through a series of 10 functional modules covering atmosphere, emotion, presence and perspective.

Seeking and Negotiating Sponsorship

“Sponsorship can come to you in different ways. You never know who is watching you, so be sponsor-ready at all times” Millete Granville

Sponsorship is about creating a commercial opportunity for a business to invest in something which achieves the aims of the organisation or charity being sponsored. The investment must be mutually beneficial. Through a series of 11 up-to-date modules, we will help you to improve your sponsorship approaches.

Creating & Managing Amazing Events

“Perfection is not attainable, but if we chase perfection we can catch excellence” Vince Lombardi

A public relations event is an opportunity to enhance and promote a company, product or service to a certain group of people and to media. Through 18 modules, we will help you to create a comprehensive strategy based on detailed tactics.

Creating Great Photographs

“You don´t just take a photograph, you make it”. Ansel Adams

Good PR Photography is about creating a visual which tells a story with a single picture. Over the 9 modules of this CPD course, you will learn photographic and creative skills.

Understanding Public Relations

“A good PR story is infinitely more effective than a front page ad”. Richard Branson

Public Relations is all about communicating with the people who matter to your organisation whether you are a company, government, charity, sports body or superstar! The public needs to know who you are, what you do and what you stand for. This course will teach you what PR is and what it is not.

How to Write a Perfect Press Release

“The Press, Watson, is a most valuable institution, if you only know how to use it.”  Arthur Conan Doyle

A press release is information, written in a specific journalistic style for radio, television and online media, which would be of interest to readers / viewers / listeners. It is issued free of charge. Through the 9 modules of this course, you will learn how to structure and write a great press reléase. It is a fantastic tool to gain brand visibility. You can share what’s important to you and call attention to your business.

Learn Smartphone Photography

“In photography there are no shadows that cannot be illuminated.” August Sander

This CPD course gives you professional insights and advice that are crucial for anyone who works with smartphones in the photography field. Through a series of 8 practical, interactive and up-to-date modules, we will help you to take advantage of smartphone cameras to get fantastic photos at high quality-resolutions.

Voice Training for Radio

“Radio is the most intimate and socially personal medium in the world.” Harry von Zell

Through a series of 10 practical, interactive and up-to-date modules, you will learn all the tricks and skills to develop confidence and be your natural self when the microphone is turned on.

Smartphone Television Journalism

“Social media is not about the exploitation of technology but service to community.” Simon Mainwaring

In the fast-paced world of modern journalism, your skills must include the ability to shoot quality video footage with your phone. In 6 modules, this course will teach you how to maximise the content creation capabilities of your smartphone and make it work for you. We give you the opportunity to not only learn about the theory, but to also put it into practice.

PR Role in Exhibitions

Maximising the benefit of participation by creating an atmosphere conducive to selling or telling.

An exhibition can give you the opportunity to reach people you would otherwise never attract and brings the customers to you. When you take the 9 modules on this course you will learn how to select and book the stand, book celebrities, print literature, organise publicity, sell tickets, deal with media and you will also learn about the PR role for the exhibition.

Smartphone Radio Journalism

“The smartphone enables the journalist to always be a journalist.” Björn Staschen and Wytse Vellinga

Without the presence of visual clues, radio journalists, in words and sounds, must be able to create a picture and stimulate the listeners’ minds. We are experts in teaching Radio Journalism since 2014 and this course is perfect for those who want to learn how to research, prepare, record, package and pitch a radio clip through a series of 13 practical, interactive and up-to-date modules.

Scripting and Recording a Radio Report

“TV gives everyone an image, but radio gives birth to a million images in a million brains.”Peggy Noonan

Through a series of 13 practical, interactive and up-to-date modules, you will learn how to write a good story, how to import your clips, level the sound, place them in order, minimize any abrupt transitions from one clip to the next, save your project etc. In particular, you will learn how the proper and creative use of sound makes the difference between an ordinary radio report, and one that stands out in the listeners’ mind.

Writing for Radio News

“Radio is the theater of the mind; television is the theater of the mindless.” Steve Allen

Writing for radio requires a different set of skills than writing for newspapers. Clear and concise writing is key. This is the ideal course to improve your broadcast writing! Through a series of 7 practical, interactive and up-to-date modules, you will learn all the tricks of the trade. Every word must have an impact on your audience and the sound must create an atmosphere that reinforces the story itself.

News Reporting

“The less you know the more you believe” Bono

For gathering information from reliable sources and keeping your audience informed at the same time you need to keep your mind wide open. Through a series of 4 practical, interactive and up-to-date modules, we will help you to gather information and craft it into a news report that has impact.