Available courses

How to Write a Blog

Blogs are now one of the most popular types of online content and a great way to position yourself or your business as an expert is a specific field or industry.

This course provides step by step instructions on how to create your own blog, for a business or personal interest. It will cover how to get started and how to structure you blog writing.

 The different types of blogs are explained and how to use them. The course will take you through how to promote your blog and gain higher rankings on search engines. You will learn how to engage and grow your audience and how to keep them interested.

What will you learn?

What is a blog?

Different styles of blogs

How to get started

Getting your blog notices

How to start writing

Promoting your blog

The structure of blog writing

Growing your audience

Journalistic Writing - Opinion Pieces

Journalists are expected to write to a predetermined format and structure to achieve publication in the print or online

media. When reporting the news or writing on an interesting topic, there is a planned process to be followed to deliver an informative and engaging piece to the audience. This course will introduce you to the basics elements of journalism and outline and explore the structure of the opinion piece.

What will you learn:

What is Journalism?

Journalism and Social Media

The History of Journalism

What are the different types of Journalism?

Multimedia Journalism

Writing Opinion Pieces

How to Shoot Engaging Video on your Smartphone

“Almost anything can be justified as a style of filmmaking if it works.” Doug Liman

Videos are crucial to media these days, yet businesses are not using it to the fullest extent. With many people having smartphones and the quality of smartphones improving, why not shoot video on them. Over this course we will explore the equipment needed to make a great video on any smartphone, how to promote business through video and how to know what footage to film.

What will you learn?


Pros & Cons of Shooting Videos with iPhone

Stability, Composition, and Lighting

Planning- What you need before you start

Content- A roll, B roll, and the rules of video composition

Planning: Editorial & Kit Considerations

How to shoot and produce compelling interviews

How to get the perfect shot- Stability, exposure, resolution, and framing

How to tell engaging stories

Making a Podcast

“When the whole world is silent, even one voice becomes powerful” Malala Yousafzai

If you want to find a fun new, creative way to promote your business, making a podcast could be just the medium you are looking for. Although a one way communication, podcasts are great for engaging with customers.

What will you learn?


What is a podcast and why create one

What you need to create a podcast

Brainstorming ideas for your podcast

Tips before, during and after recording

The use of podcasts in PR

How to visually brand your podcast

Podcasts for business

How to upload your podcast

Reaching your target audience

Keeping your audience

Crafting Incredible Feature Articles

“Start writing, no matter what. The water does not flow until the faucet is turned on.” Louis L’Amour

If you want your story to resonate and move people, this is your course. We will help you to make your writing alluring and vivid, this course will cover atmosphere, emotion, presence and perspective.

What will you learn?


What is a feature article

To create presence and individual perspective

Methods to use for writing

When to use visuals

The structure of a feature article

The interview article

What is colour writing

To compare blog posts and articles

How to create atmosphere and emotion



Seeking and Negotiating Sponsorship

“Sponsorship can come to you in different ways. You never know who is watching you, so be sponsor-ready at all times” Millete Granville

Sponsorship is about creating a commercial opportunity for a business to invest in something which achieves the aims of the organisation or charity being sponsored. The investment must be mutually beneficial and achieve the aims of the sponsoring body.

What will you learn?


Defining Sponsorship

Sponsorship budgets

Define the objectives

Strategic development

Creating name awareness

Risk assessment

Positioning the company

The social media press release, its uses, benefits, and structure

Selecting a sponsorship

Planning a sponsorship launch

Defining a target market

Implementation and evaluation

Creating & Managing Amazing Events

“Perfection is not attainable, but if we chase perfection we can catch excellence” Vince Lombardi

A public relations event is an opportunity to enhance and promote a company, product or service to a certain group of people and to media. Through this course, we will help you to create a comprehensive strategy based on detailed tactics.

What will you learn?


To consider the purpose of the event

Catering arrangements

To choose a venue

Provisions of audio/visual equipment

The timing of events

To plan speeches and speakers

To manage guest lists and invitations

To organise media and photographers

To manage attendance

To plan podium or exhibitions space

To create themed/branded functions


To evaluate the success of events


Creating Great Photographs

“You don´t just take a photograph, you make it”. Ansel Adams

Good PR Photography is about creating a visual which tells a story with a single picture. Using this CPD course, you will learn photographic and creative skills.

What will you learn?


The use of photos in PR for visual storytelling

How to book and brief a photographer with regards to location and purpose of photos.

Understanding what picture editors are looking for

Choose and captioning your photos for distribution

Choosing the appropriate photo style for different media

Cost of photographers


Understanding Public Relations

“A good PR story is infinitely more effective than a front page ad”. Richard Branson

Public Relations is all about communicating with the people who matter to your organisation whether you are a company, government, charity, sports body or superstar! The public needs to know who you are, what you do and what you stand for. This course will teach you what PR is and what it is not.

What will you learn?


The Background of PR

PR today – traditional vs digital

What PR is and is not

How to consider the different types of media

What are PR tools and how they are used

PR strategy vs PR campaign

Understanding PR publics

Dealing with stakeholders

What good PR delivers

Three types of audiences

Dealing with images

Converting negative opinions to positive attitudes

How to Write a Perfect Press Release

“The Press, Watson, is a most valuable institution, if you only know how to use it.”  Arthur Conan Doyle

A press release is information, written in a specific journalistic style for radio, television and online media, which would be of interest to readers / viewers / listeners. It is issued free of charge. Through this course, you will learn how to structure and write a great press reléase. It is a fantastic tool to gain brand visibility. You can share what’s important to you and call attention to your business.

What will you learn?


What is a press release and its purpose

Using the inverted pyramid to structure your press release

How to make a press release relevant

The use of words and language in a press release

What is hard and soft news

How to distribute a press release and distribution services

How to use the 5Ws& H technique

Building relationships with journalists

Format of a press release


The social media press release, its uses, benefits, and structure

Learn Smartphone Photography

“In photography there are no shadows that cannot be illuminated.” August Sander

This CPD course gives you professional insights and advice that are crucial for anyone who works with smartphones in the photography field. Through a series of  practical, interactive and up-to-date sections, we will help you to take advantage of smartphone cameras to get fantastic photos at high quality-resolutions.

What will you learn?


The use and benefits of smartphone photography

To utilise surrounding light to properly light your subjects

To understand the principles of photographic composition and how to use it effectively

To evaluate and choose photo editing techniques using mobile and computer- based apps

To make best use of the phone’s camera and capabilities



Voice Training for Radio

“Radio is the most intimate and socially personal medium in the world.” Harry von Zell

Through a series of  practical, interactive and up-to-date sections, you will learn all the tricks and skills to develop confidence and be your natural self when the microphone is turned on.

What will you learn?


Components of voice training



Preparation of speaking


Interview preparation


Interview examples


Recording your voice


Use of Audacity software

Smartphone Radio Journalism

“The smartphone enables the journalist to always be a journalist.” Björn Staschen and Wytse Vellinga

Without the presence of visual clues, radio journalists, in words and sounds, must be able to create a picture and stimulate the listeners’ minds. We are experts in teaching Radio Journalism since 2014 and this course is perfect for those who want to learn how to research, prepare, record, package and pitch a radio clip through a series of  practical, interactive and up-to-date sections.

What will you learn?


What is radio journalism

To upload audio clips

Radio news format

To use smartphone apps for recording

Radio writing style

To construct your radio story

To create effective audio clips

To create clips and scripts

To edit audio clips

To publish to social media platforms

Digital Marketing for Public Relations

The lines between public relations and digital marketing have become blurred in recent years. The use of social media as a business tool is the clearest example of this and no communications professional can function effectively without a knowledge of social media platforms.

This course will outline the role of digital marketing in public relations. Participants will learn to use social media as a PR tool the achieve the many of the goals of traditional PR. Taking control of the message, managing the brand and getting ahead of a crisis are all within the reach of social media. Participants will learn the use of SEOs and content. 

What will you learn?

What is digital PR

The use of content marketing

How PR professionals use digital PR

How to repurpose content 

5 ways digital PR changed communications

Creating a digital PR campaign

What is SEO?

A digital PR campaign on a budget

Ethics in Journalism and Media

 Ethical decision making is one of the essential skills for anyone involved in journalism. Every story must meet legal standards but also be acceptable to the target audience. It is necessary to identify the potential ethical issues that may arise and make decisions that can be justified to publishers and readers.

On completion of this course, participants will have a working knowledge of the ethical and legal obligations of a journalist. They will understand the process required for ethical decision-making.

What will you learn?

 Fake news and error reporting

The role of ethics in journalism and media

Media law and fact checking

The meaning of objectivity and ethics

The appropriate use of images

Codes of conduct

Entrepreneurial Journalism