Available courses

How to Shoot Engaging Video on your Smartphone

“Almost anything can be justified as a style of filmmaking if it works.” Doug Liman

Videos are crucial to media these days, yet businesses are not using it to the fullest extent. With many people having smartphones and the quality of smartphones improving, why not shoot video on them. Over this course we will explore the equipment needed to make a great video on any smartphone, how to promote business through video and how to know what footage to film.

What will you learn?

 

Pros & Cons of Shooting Videos with iPhone

Stability, Composition, and Lighting

Planning- What you need before you start

Content- A roll, B roll, and the rules of video composition

Planning: Editorial & Kit Considerations

How to shoot and produce compelling interviews

How to get the perfect shot- Stability, exposure, resolution, and framing

How to tell engaging stories


Making a Podcast

“When the whole world is silent, even one voice becomes powerful” Malala Yousafzai

If you want to find a fun new, creative way to promote your business, making a podcast could be just the medium you are looking for. Although a one way communication, podcasts are great for engaging with customers. Through 7 modules you will look into the behind the scenes of podcast making.

What will you learn?

 

What is a podcast and why create one

What you need to create a podcast

Brainstorming ideas for your podcast

Tips before, during and after recording

The use of podcasts in PR

How to visually brand your podcast

Podcasts for business

How to upload your podcast

Reaching your target audience

Keeping your audience


Crafting Incredible Feature Articles

“Start writing, no matter what. The water does not flow until the faucet is turned on.” Louis L’Amour

If you want your story to resonate and move people, this is your course. We will help you to make your writing alluring and vivid through a series of 10 functional modules covering atmosphere, emotion, presence and perspective.

What will you learn?

 

What is a feature article

To create presence and individual perspective

Methods to use for writing

When to use visuals

The structure of a feature article

The interview article

What is colour writing

To compare blog posts and articles

How to create atmosphere and emotion

 

 


Seeking and Negotiating Sponsorship

“Sponsorship can come to you in different ways. You never know who is watching you, so be sponsor-ready at all times” Millete Granville

Sponsorship is about creating a commercial opportunity for a business to invest in something which achieves the aims of the organisation or charity being sponsored. The investment must be mutually beneficial. Through a series of 11 up-to-date modules, we will help you to improve your sponsorship approaches.

What will you learn?

 

Defining Sponsorship

Sponsorship budgets

Define the objectives

Strategic development

Creating name awareness

Risk assessment

Positioning the company

The social media press release, its uses, benefits, and structure

Selecting a sponsorship

Planning a sponsorship launch

Defining a target market

Implementation and evaluation


Creating & Managing Amazing Events

“Perfection is not attainable, but if we chase perfection we can catch excellence” Vince Lombardi

A public relations event is an opportunity to enhance and promote a company, product or service to a certain group of people and to media. Through 18 modules, we will help you to create a comprehensive strategy based on detailed tactics.

What will you learn?

 

To consider the purpose of the event

Catering arrangements

To choose a venue

Provisions of audio/visual equipment

The timing of events

To plan speeches and speakers

To manage guest lists and invitations

To organise media and photographers

To manage attendance

To plan podium or exhibitions space

To create themed/branded functions

 

To evaluate the success of events

 


Creating Great Photographs

“You don´t just take a photograph, you make it”. Ansel Adams

Good PR Photography is about creating a visual which tells a story with a single picture. Over the 9 modules of this CPD course, you will learn photographic and creative skills.

What will you learn?

 

The use of photos in PR for visual storytelling

How to book and brief a photographer with regards to location and purpose of photos.

Understanding what picture editors are looking for

Choose and captioning your photos for distribution

Choosing the appropriate photo style for different media

Cost of photographers

 



Understanding Public Relations

“A good PR story is infinitely more effective than a front page ad”. Richard Branson

Public Relations is all about communicating with the people who matter to your organisation whether you are a company, government, charity, sports body or superstar! The public needs to know who you are, what you do and what you stand for. This course will teach you what PR is and what it is not.

What will you learn?

 

The Background of PR

PR today – traditional vs digital

What PR is and is not

How to consider the different types of media

What are PR tools and how they are used

PR strategy vs PR campaign

Understanding PR publics

Dealing with stakeholders

What good PR delivers

Three types of audiences

Dealing with images

Converting negative opinions to positive attitudes


How to Write a Perfect Press Release

“The Press, Watson, is a most valuable institution, if you only know how to use it.”  Arthur Conan Doyle

A press release is information, written in a specific journalistic style for radio, television and online media, which would be of interest to readers / viewers / listeners. It is issued free of charge. Through the 9 modules of this course, you will learn how to structure and write a great press reléase. It is a fantastic tool to gain brand visibility. You can share what’s important to you and call attention to your business.

What will you learn?

 

What is a press release and its purpose

Using the inverted pyramid to structure your press release

How to make a press release relevant

The use of words and language in a press release

What is hard and soft news

How to distribute a press release and distribution services

How to use the 5Ws& H technique

Building relationships with journalists

Format of a press release

 

The social media press release, its uses, benefits, and structure


Learn Smartphone Photography

“In photography there are no shadows that cannot be illuminated.” August Sander

This CPD course gives you professional insights and advice that are crucial for anyone who works with smartphones in the photography field. Through a series of 8 practical, interactive and up-to-date modules, we will help you to take advantage of smartphone cameras to get fantastic photos at high quality-resolutions.

What will you learn?

 

The use and benefits of smartphone photography

To utilise surrounding light to properly light your subjects

To understand the principles of photographic composition and how to use it effectively

To evaluate and choose photo editing techniques using mobile and computer- based apps

To make best use of the phone’s camera and capabilities

 

 


Voice Training for Radio

“Radio is the most intimate and socially personal medium in the world.” Harry von Zell

Through a series of 10 practical, interactive and up-to-date modules, you will learn all the tricks and skills to develop confidence and be your natural self when the microphone is turned on.

What will you learn?

 

Components of voice training

Emphasis

Speed

Preparation of speaking

Enunciation

Interview preparation

Pronunciation

Interview examples

Breathing

Recording your voice

Projection

Use of Audacity software


Smartphone Television Journalism

“Social media is not about the exploitation of technology but service to community.” Simon Mainwaring

In the fast-paced world of modern journalism, your skills must include the ability to shoot quality video footage with your phone. In 6 modules, this course will teach you how to maximise the content creation capabilities of your smartphone and make it work for you. We give you the opportunity to not only learn about the theory, but to also put it into practice.

What will you learn?

 

How to write and time your report

To assemble audio clips

To use Audacity software

To add and sequence clips

How to isolate your interview clips

How to save your production

To record your voice

To use background sound for effect

To manage background sound

To use extra features of Audacity


PR Role in Exhibitions

Maximising the benefit of participation by creating an atmosphere conducive to selling or telling.

An exhibition can give you the opportunity to reach people you would otherwise never attract and brings the customers to you. When you take the 9 modules on this course you will learn how to select and book the stand, book celebrities, print literature, organise publicity, sell tickets, deal with media and you will also learn about the PR role for the exhibition.

What will you learn?

 

The purpose of exhibitions

To plan stand design and staffing

The types of exhibitions

To prepare press packs and catalogues

Special characteristics

To organise VIPs and entertainment

To manage PR for exhibitions

To plan product launches, promotions and seminars

To manage PR for companies exhibiting

 

To evaluate the success of the exhibition


Smartphone Radio Journalism

“The smartphone enables the journalist to always be a journalist.” Björn Staschen and Wytse Vellinga

Without the presence of visual clues, radio journalists, in words and sounds, must be able to create a picture and stimulate the listeners’ minds. We are experts in teaching Radio Journalism since 2014 and this course is perfect for those who want to learn how to research, prepare, record, package and pitch a radio clip through a series of 13 practical, interactive and up-to-date modules.

What will you learn?

 

What is radio journalism

To upload audio clips

Radio news format

To use smartphone apps for recording

Radio writing style

To construct your radio story

To create effective audio clips

To create clips and scripts

To edit audio clips

To publish to social media platforms


Scripting and Recording a Radio Report

“TV gives everyone an image, but radio gives birth to a million images in a million brains.”Peggy Noonan

Through a series of 13 practical, interactive and up-to-date modules, you will learn how to write a good story, how to import your clips, level the sound, place them in order, minimize any abrupt transitions from one clip to the next, save your project etc. In particular, you will learn how the proper and creative use of sound makes the difference between an ordinary radio report, and one that stands out in the listeners’ mind.

What will you learn?

 

How to write and time your report

To assemble audio clips

To use Audacity software

To add and sequence clips

How to isolate your interview clips

How to save your production

To record your voice

To use background sound for effect

To manage background sound

To use extra features of Audacity


News Reporting

“The less you know the more you believe” Bono

For gathering information from reliable sources and keeping your audience informed at the same time you need to keep your mind wide open. Through a series of 4 practical, interactive and up-to-date modules, we will help you to gather information and craft it into a news report that has impact.

What will you learn?

 

The facts of news reporting

Where to source news

How to group your facts

Research methods

How to select the most relevant facts

 

To publish your report